I broke down and bought a netbook a few days ago. After doing my research, I immediately threw out all the research and decided on a Dell Mini 10v. I couldn’t find the ASUS Eee anywhere (way too impatient to order it online and wait for delivery), and compared to the HP and Acer netbooks, [...]

In case you were unsure whether or not consumers trust recommendations from people they know, Nielsen confirmed last week they do. In fact, they trust their friends even more than paid advertising.
In Nielsen’s latest Global Online Consumer Survey, “recommendations from people known” was the most trusted form of “advertising.” Nothing shocking here. The survey of [...]

Back in October of 2008, Forrester released a report that consumer adoption of RSS had only reached 11%. Albeit, this is partly because many consumers don’t even realize when they’re using RSS, as in feeds aggregating content to sites they frequent. Still, I was shocked.
Then as I was visiting a friend, who still read the [...]

If you haven’t heard about the violent crackdown of protests in Iran on the heels of a highly contested election…well, you should probably google it.
What you may not have heard of is how Twitter is the instrumental tool Iranians are using to get news, pictures and videos of the clashes out of the censored country. [...]

Week two of iPhone ownership and I’ve noticed how often I’m using it while in the store to look up reviews on two competing product brands to help me decide which one to buy. Word of mouth is nothing new. What is new is the way the collective word of mouth from around the globe [...]