Somehow, this simple sign on a post in Baltimore stuck in my memory better than 99% of the information I’m inundated with on a daily basis. Why? Because it didn’t have a lot of competition. Email blasts, search ads, commercials – I’m conditioned to block these things out.

But a bright yellow sign on a post while walking along the street caught me. I didn’t see any other yellow signs on posts while walking, so this anomaly caught my attention quite effectively. No, I don’t believe democracy is the right to vote in our own dictators. I also shouldn’t underestimate the effect the simple lunacy of the message had on my attention, but still…

We’ve so much information at our fingertips today. I guess sifting through it all is the hardest part. I didn’t have to sift through anything when I stumbled upon this simple yellow sign.